In 2020, the internet has undoubtedly been the savior of the restaurant industry due to the onslaught of the COVID-19 pandemic. When the government slammed the doors of restaurant patrons, large numbers of restaurateurs have turned to food delivery in order to keep their businesses afloat.
Fortunately, this was made easier for restaurants through a partnership with food delivery sites which allowed them to create a portal and app for their new business. However, several restaurant businesses received a ‘not so good’ response from customers when it came to online food ordering.
This may be due to a lot of factors like location, competition, and the online menu. Yes, your online menu can turn away customers, and here we are going to discuss how to set your online menu the right way.
If you are looking for the best restaurants in Kennesaw, you can always rely on us to serve you the best.
Do Not Copy and Paste Your Physical Menu
This year, when trying to switch to food delivery, many restaurateurs made the mistake of just copying their physical menus on their website. Online is very different from the physical and as a result, these restaurants have seen disappointing results. When creating an online menu there are a number of things to keep in mind.
While the odd misspelling is not a big deal on a physical restaurant menu, it can be tricky for an online menu. Clumsy grammar and bad typos both mean ‘unprofessional’ to many clients. When we choose a physical restaurant for dinner, we look at different things including photos of the restaurant and the location, however, when booking a food delivery we only focus on the menu. For this reason, it is really important to make sure that your online menu has been checked and rechecked before putting it online.
One of the most common mistakes made on online menus is missing information regarding ingredients. Many people have allergies, intolerances, to certain ingredients which mean are very important. When dining in a restaurant, customers can simply ask their waiter for information about the ingredients of a dish. This is usually not possible when ordering online. Therefore, a customer will usually just look elsewhere if they cannot find this information on your website.
Avoid Long Menu
The competition is tough for the moment and many restaurateurs are trying to take the edge by offering a wide range of dishes in the hope that it will satisfy all tastes. Unfortunately, faced with a menu, customers tend to feel overwhelmed and confused. In most cases, it’s a much better idea to play with your strengths to keep your menu short and concise. While this may mean that you lose some customers due to lack of choice, you will get more in the long run to be able to focus on quality rather than quantity.
When browsing an online menu, customers expect to see items presented in neat categories. For example; appetizers, main courses, desserts – these categories should always be clearly marked and presented in a reasonable order to avoid confusion and possible ordering errors. It is good to highlight dishes that go well together – for example, you could include side dishes in both your beginnings and main course menus. But, in general, customers like to see categories listed in a logical order.
These are a few things to keep in mind when creating an online menu for your restaurant. If you are looking for the best restaurants in Kennesaw, you can always rely on us to serve you the best.